BEY began in 2024, in a small shop in Chawkbazar. We grew up watching the game the way most people in Bangladesh do — late nights, borrowed screens, arguing over kits. And every season, the same problem: finding a jersey you could actually trust was harder than it should be.
Too many shops sold guesswork. Sizing that didn’t match, prints that peeled after two washes, photos that looked nothing like the parcel. We thought a fan buying a shirt deserved better than that.
So we built the shop we wanted to buy from. Honest descriptions, real measurements, kits we’ve handled ourselves — and a price that makes sense for a fan in Bangladesh. What started as one shop in Chittagong now sends kits to every district in the country.